Do you have an app or a mobile game or ? That is wonderful , but not enough ! ” Android is the fierce battle , but not the app or game to attract customers in the first few days to load up the top 80 % understand that success will be difficult ” – Three Min an expert in the field said .
The truth on both the App Store and Google Play Appstore showed that 60% of the applications have not been downloaded and if an application to the top 20 , there are opportunities to attract users 4 times . In addition , if your application or really , just a few days , had a copy and with the assistance of a marketing tool , this replica picking up your target users and applications you become a pale shadow of the primary replica . Do you know of Zynga’s Dream Heights copied the idea from NimbleBit ‘s Tiny Tower , but to achieve greater volume than the original players so many times ?
The experience of the successful application indicates that a ” push ” ie large number of downloads and the ” top ” in a short time is one of the most important marketing factor determining the success of a mobile applications . Understanding this, the large and innovative companies know how to create the ” push ” to put their applications into ” top ” , and set the stage for the development effect after that. The company VNG and LINE is the example of the application of this campaign .
“ Spur ” in the marketing plan for applications or games on your mobile has two critical roles : One is , eliminating the risks mentioned above. Second, given its application to ” top ” on the store .
Recipes created ” pokes ”
To create a ” push ” these companies advertise extensively on a variety of channels , PR writing , review product reviews , create events , scandal attention , …. To implement the method , in addition to the ability to innovate is accompanied by huge marketing costs . However, this method is also more difficult to control because elements to create large number of downloads and faster , forcing them to run campaigns on many channels , many forms and at the same time it is difficult to measure and cost for a so downloads will be very high due to the overlap . Difficult to measure factors such as reader for mobile or PC ? How TO MARKET APPS ? PR articles , review impact how many users the correct phone platform ? CTR rate reached 1 % or lower , or not ? bid for CPC , CPI will increase how much ? How to reach the ultimate goal when advertisers only commitment that CPC is not downloads or installs ?
With so many uncertain factors such marketers ( marketers who ) do not control third most important KPI ‘s campaign , which is the number of users downloading the specified time with a given cost . Although the control will not matter because you have the budget “crisis ” for marketing , should eventually “pushing ” the majority will still be created . However, the very important contribution to applied to the ” top ” is the assessment ( rating ) of new users is a difficult criterion to achieve the secret of ” the master” .
Recipes titled ” AdLatte ”
Recently, a simple form of marketing , at a cost of almost anyone can use to become a “phenomenon ” in the market about the ability to put apps or games on his mobile “top ” in the store after a few days .
Mr. Trinh Van Tu , Techmedia Director said: ” In the past we have also used a number of vendors committed downloads but the amount they produce in a day is too small to improve the position of apps compared with methods other advertising or PR . Other AdLatte at this point is basically creating a large number of days or a few hours. We have had successful campaigns beyond expectations by utilizing the “top” position on AdLatte store by creating and running a few different marketing programs to support the position of ” top ” is displayed to multiple users , the results are excellent . ”
Commitment CPI ( cost per install) , AdLatte pushed many new applications to ” top ” and quickly improve the position location applications and have large number of downloads in a few days . Vietnam currently on the market , AdLatte CPI is the only solution to make the breakthrough .
Mr. Tran Vinh Thu , Digital Marketing Director of VMG Center said, “We ‘ve run a number of campaigns with them , in addition to increasing the number of downloads faster , AdLatte also has some important advice about the rating that other providers do not have to achieve our goals , Lemon Tea shop in 2013 is an example and is also the most recent game we AdLatte advertising . After 10 days we now have more than 11,000 downloads ”
Obviously , reached number thousands , tens of thousands of downloads in a few days is desirable even with the application of a long and reputable furnace . This tool brings an assurance of downloads , according to time and cost targets publishers . Marketer should not have to worry about how advertising messages to eye-catching article how to attract viewers , how to combat the mixed assessment of difficult customers or competitors …
In Japan , Korea or Vietnam , AdLatte development application is made in the same way ” push ” . Location in the app store is great value to attract large number of users when they access the app store . According to the statistics 30 % of users download an app when they see the application is in the position of ” top ” . As a continuous circle of users will continue to help maintain applications in high- ranking positions in the app store .
AdLatte create a continuous circle , the number of users will continue to help maintain applications in high- ranking positions
Mr. Nguyen Van Long , Executive Director Gapit Communications Company , said: ” Mobile applications and games are a hot trend . But the experience of the marketing budget and limited release . AdLatte struck in this context is committed to key goals of a marketing campaign with a very good price . ”
Recipes created “pushing ” was based on the principle of two ranking Appstore and Google Play store ( some downloads , rise time downloads , user reviews , user level application … ) . Two ranked store will not take very objective factors ” backyard ” of the network , such as the store or other independent store . This , creates the most important reference and hit the consumer behavior of applications from which users achieve the ultimate goal .
One thing’s for sure , ” country” , you can use both solutions above, but if you do not have the marketing budget for AdLatte would be a perfect choice for you and the company .