The first application is for those book lovers , because we could say it’s the IMDb reading: register our library of books, receive recommendations based on books you’ve read, and a community full of readers and authors that interact with the excuse discuss books.


At the time we named as the Spotify of books , and not without reason: let us reach a wide selection of free books(5,000 books), but also a subscription model (€ 8.99 per month) we gives access to a total of 200,000 titles . In addition, developers are very outstanding with user feedback.


The true potential of Kindle is in the giant library that supports applications and with Unlimited Kindle can read every book you want (and that are under the service) for € 9.99 per month. It is essential if you have a Kindle at home, since it bears your reading wherever you want uncomplicated thanks to the synchronization between devices.


It can also be the case that you have your own digital books, a small library of files that have been created over time, and want to read those books on your Android anywhere. Aldiko is one of the most customizable readers of Google Play , and the application can read both .epub and .pdf .


It is known facet of storing documents of all types (who has not reached the page looking for information), but you may not know his face subscription service: US $ 8.99 per month and have a huge library within reach without limits any kind, something like much to love reading.


Continuing the path to read our own archives, Moon Reader is one of the most complete reading applications far : Material design, compatibility with multiple formats, and many customization options that will delight the most demanding users. You can try it free, although some features are unique to a paid version.


Although other customer Material Design that stands out is that of Google, what we’re going to cheat: located halfway between reader of our own books (we can raise both EPUB and PDF to our library) and reader of books we buy to through Google Play. For many it is the perfect reader, and it is worth a try but can not convince at first sight.


Still having .epub and .pdf files to read, but none of the alternatives proposed so far convinces you? Universal Book Reader could be the solution to your problem, since it has lots of options with nice design , and even has a book store integrated with over 560,000 books in 9 languages.


Many times we talk about privacy in social networks, how we are increasingly vulnerable at times by our own practices and sometimes by the practices of “pirates” of some friends, couples or other controlling persons who take advantage of applications know everything you do and every move you make. Sometimes playing against us and sometimes we can help. And yes, we like it more or less, whether or not we agree, these apps are a reality and a fact rather hard we try to avoid them go away. So you better know our enemy and be aware to know against whom we face, do not you think? Let’s do this!


7 spy apps for Android users @ ETIC not go though surely not bring it to practice, once you have liked to know where was your boyfriend or girlfriend to the wee hours. Do not believe us but who have created Cell Tracker , an app that every half hour the spy sends your location. And not only serves to Extra jealous partners also own heads may be collecting data about each step you take during and after work. Come on … it’s not to be spoilers, but if you complain of not having a mobile company … still are in time to change your mind!


7 spy apps for Android users

Always look on the bright side of things, and being “spy” is not always synonymous with evil.Sometimes and more today with such recent cases, parents are concerned about the safety of their children. It is normal, we understand it or not, we seem more or less drivers, when we are young and we went out we really helpless against a madman. Surely one app will not stop anything, but if you give parents peace of mind … why not take advantage of new technologies? This is what makes Children Tracker , make the best of my spies to know where your child is at all times. It is sencillita to use and only need to install it on the  smartphone,  make it work, hide app and start not stop looking at your phone to control the child. A blessing for parents and a nightmare for teenagers.


Shhh, I do not listen! Yes, there are the shots. Typical situation where you are trying to put your ear to find out whispers of others. What an awful thing indeed! Anyway … so then you say that you do not care small “housewives”.The app that amplifies the sounds around has up an equalizer to improve the sound. A little freaky yes, but at least if you know someone who has Ear Spy , you already know that it is an incurable gossip.


Ideal for operations “ in the act “ . If you want to take a picture or record a video without anyone knowing … Mobile Hidden Camera is your app! It is well hidden and nobody will know you are taking photos or capturing a video on a memorable conversation. It certainly has all the ingredients to become one of the most dangerous app. That tremble famous! You know … be careful what you say, not going to be that you are being recorded and then casting a go. In all sure just inhibitor also in our pockets.


7 spy apps for Android users

Actually this application and performs the same function as many others. For example and without going further with Poke, the Facebook app you can also get your messages will self-destruct in a given time. However, if what you mola is the roll of spies and interfaces as a little roll spies … S py Message secret agent yours! (Personally I think the dumbest of all we’ve seen so far).


As there are curious, there are also cautious or do not want prying eyes.For this reason Hide Private Contacts, an app that protects your contacts as calls and hide your agenda anyone take control of the phone and it’s not you. Moreover also automatically deletes the call log, no one will know who you relate!


This is the best! Surely more than once you have liked to receive a call to escape a boring conversation, embarrassment or just shake off the heavy right. Yes, Secret Agent Fake Call could also be called “saved by the bell” and is that this app can record conversations, personalized messages and schedule them to know when receive. By pretending … you can even give an identity to the invisible friend! Anyway … the coolest of all the apps and it can actually save more than one trouble on many occasions.

Psychic Friends Network announces new mobile application for revolutionizing the psychic industry

Network , Inc. (OTCBB: PFNI), a marketing and entertainment company that offers a la carte psychic advice as well as daily and weekly horoscopes, today announced a new marketing strategy for the mobile Mobile industry .

PFNI industry is developing psychic services for the first time fully mobile smartphone / tabletapplication (mobile applications). The application mobile of PFNI be introduced within about six weeks with a special offer introductory free text message.

The new mobile application is expected to be particularly attractive for PFNI “Generation X” (18-30) and the “Generation Y” (31-44) target, while reducing advertising costs and streamline messaging between PFNI psychic and customers. The mobile application is also expected to significantly increase the use of one of the most traditional, Psychic Friends older audience, many of which research indicates are changing the service smartphone.

“This is a very important not only for the Psychic Friends Network progress, but for the whole psychic services industry,” said Marc Lasky, CEO PFNI. “Our research indicates that among the customer base of under 40 years, the new mobile application could quickly become the primary means of seeking psychic services. Among our more traditional customer base, the new general application could increase the use of its accessibility. 

According to a recent study by Nielsen, 62 percent of Americans aged 25-34 now use smartphones. That, according to Neilson executive Dan Kellogg is a “critical mass.” The Nielsen study also revealed that 40 percent of young people 45-55 have a smartphone, with the increasing number of around 5 per percent per quarter. It’s like reports, Lasky said to have helped stimulate PFNI to introduce their brand mobile applications industry psychic service.


said that “while reinforcing income, new mobile application can also significantly reduce advertising costs, while substantially increasing ROI. According to recent studies and market trends, mobile advertising is still cheaper than internet advertising while providing a much more effective reach. “

“The Psychic Friends Network mobile application confirms our commitment to PFNI the dominant force in the service industry billions of dollars psychic “Lasky said. “I will not make any prediction battleships – I’ll let our professional psychics. But I will say this: I hope that the new mobile application PFN will rival, and even exceed, PFNI TV and incomes in more conventional line within a very short time. And our free will offerings push message that success. 

on the Psychic Friends Network, Inc. 
The Psychic Friends Network, Inc. (“PFNI”) is a marketing and entertainment company providing on-demand psychic advice as well as daily and weekly horoscopes. PFNI connects customers with psychic readers live via telephone (mobile and fixed) and through its newly developed technology the most advanced online platform that allows interaction with video chat, voice or text chat. PFNI pioneered the industry’s memorable Psychic TV / Radio marketing and infomercials generating nearly $ 1 billion in revenue.

Please visit our corporate website at http: // www. / investors-relations
For more information about our PFN, check 
or contact Investor Relations: Ryan Troup + 1-866-363-3984 or email go (a) PsychicFriendsNetwork (dot) com / pfni.html


Forward-looking statements

This press release contains forward-looking statements, including statements containing the words “believes”, “anticipates”, “expects”, “intends” and words of similar meaning. These statements involve known and unknown risks and uncertainties that could cause actual results of operations or results to differ materially from those anticipated and discussed herein.Important factors that the Company believes might cause such differences include: (1) the concentration of the assets of the company in one industry segment, (2) the nature of business of the Company (hereinafter as defined) (3) the impact of changes in economic conditions; and (4) the actions of competitors, including pricing and introduction of new products.

Applications of new technologies in dentistry: iPhone 4


The purpose of this article is to present how technological advances made in recent years in the field of telephony with the emergence of smartphones, may have application in the world of dentistry. During the same, we will list and describe some applications available for the iPhone 4, specific for dentists (, other health staff focused to any branch and other common use among the general public, but which could be very useful in our daily work .


The purpose of this article is to expose how the new technological advances experimented in the recent years in the field of telephony with the advent of the smartphones which can have an application in dentistry. During the article we are going to enumerate and describe some applications available for the iPhone 4, some application are specific for dentist, other applications are focused for any health personal and another applications which are common used among general public but may be useful in our daily work.



When little over 20 years ago appeared the first analog cellular phones in our country and began widespread use, with the emergence of service Moviline and subsequently in 1995, using the GSM telephony (1), no You could think that what initially were sullen, heavy, bulky screens monochrome liquid crystal only allowed to make calls and send text messages at considerable cost devices were to be converted into machines capable of hosting in a single device, a camera, internet access, music player, PDA, or become capable of supporting ultra minicomputers endless useful in both our private and professional life applications (“apps”), the latter which We are going to be interested in the development of the article, through which we will not consider the phone just like a machine for communication, passing also consider it an essential tool helps in daily clinical work ( Figure 1 ).

The decision to focus the article on this particular model of smartphone and not on others with similar characteristics (Blackberry, HTC, Samsung, etc.), which have a different operating system iOS is based on sales success that this model has experienced in our country since its launch on July 31, 2010, becoming a worldwide phenomenon that goes beyond the phone with the appearance of more than 350,000 applications (2), although many of the things presented here would apply for other models (depending on the characteristics). There are applications that currently only available for iOS, although the trend is to be equated with its highest competitor and increasingly more applications available on the Android Market (2) (Figure 1).

The features of the iPhone 4 individuals, summarized in Table 1 (3), make it a very useful tool support for all kinds of professionals, since a single device capable of housed discreetly in a pocket, can customize and make it our professional profile so that you always have at hand, with a readily available, the tool or help needed.Hence the advantage that the author gives the iPhone 4: There are many devices on the market able to do the same and even better than the iPhone 4, as they have more power, but none can do everything the iPhone 4 He is able to do and offer. The advantages of the iPhone are clear: the size of a mobile standard is capable of holding a camera, a minicomputer, a medical library, an image viewer, text editor, a translator and a long list of features, some of which will detail more in depth.

Its size also come disadvantages, and is not used as the initial user can find more comfortable using larger screens, such as those offered by tablets or traditional computer screens and the use of non-conventional tactile keyboards. Like any new instrument, the iPhone requires a learning curve to maximize their potential, but its intuitive operation makes any average user is able to manage without problems in just a few days of use, achieving higher levels of satisfaction to the of its competitors (4).

Users of smartphones in Spain dedicated, according to a recently published by Digital Life (5) study, an average of 1.8 hours per week into social networks and 1.5 the use of mail, although we are still below the European average.

Applications (“Apps”)

Applications are a set of programs or tools that allow users to perform various tasks, and can be downloaded via the terminal, either by connecting to the App store via computer or terminal itself using its capabilities wifi, or by his own line phone.

The number of available applications exceeds 350,000, including no GPS navigators, image editing programs, music playback, video playback, agendas, games, management programs, electronic books, etc. The number grows daily, so that the user is constantly in search of new applications that personalize your iPhone and adjust it to your needs, improving performance.

A series of specific applications of Dentistry available for iPhone, with its features and applications that can be given in daily practice will be discussed. We will classify them into 3 groups: patient education applications, applications for medical consultation and other applications.

Applications for medical consultation

iMedimecum (6)

Castilian application that allows access to clinical and pharmacological information on all drugs marketed in Spain, including trade names, composition, dosage, indications, contraindications, interactions and side effects ( Figure 2 ).

The application has a search engine name with which to locate the drug and access the product information.It is also possible to search by anatomical group, in which the family of stomatological products, where the antiseptic, antifungal, fluorine, saliva substitutes prepared for thrush and other specific preparations of our territory of action appear. Search by laboratory is another option, although in practice it is less interesting.

Currently available for other applications such as the “Vademecum” (7) or “Vademecum” (8), with almost the same features and similar management, but with changes in the interface.

DDS GP (9)

English application that allows us to explain to the patient, through images, the development of their disease or treatment performed.

Figure 3. Applications for medical consultation: DDS GP.
Figure 3. Applications for medical consultation: DDS GP.

Includes over 160 diagnoses and procedures arranged alphabetically or by category, such as diagnosis, prevention, periodontics, restorative, crowns, cosmetic, endodontics, prosthodontics, implants, surgery and orthodontics.

For explanation to the patient, each entry has both animations and drawings, and photographs or radiographs depending on the case ( Figure 3 ), being also possible to import our own pictures if you want to supplement or enhance the information that the application has by default.

It is also possible to develop a treatment plan to the patient and send via email.

Lexi-Dental Complete (10)

Very useful application, in English, that enables access quickly and intuitively to a large number of relating to the world of dentistry resources. It is the most complete implementation of this type available today.

Includes access to 17 different databases (Table 2) on the most varied fields of dentistry, covering a range of subjects that the clinician can consult and injuries ranging from soft or hard tissues, pharmacology or endodontics. These databases are multimedia and text accompanying more than 1,000 images and radiographs as well as numerous diagrams, tables, and clinical guidelines ( Figure 4 ).

A very important feature of this application is that it is constantly updated, allowing users access to new material with a frequency much higher than most market applications.

QV-GlodMed (11)

The Universal Encyclopedia of Dentistry is a multilingual application (English, Spanish, French, German, Italian and Portuguese) which contains definitions and descriptions of over 5,300 terms of Dentistry, as well as illustrations of many of them.

The usefulness of this glossary is its functionality as international reference guide, allowing not only see the definition of the term, we will have previously consulted in the search engine that implements the application but also its translation into any language displayed by default ( Figure 5 ).

Oxford American Handbook of Clinical Dentistry (12)

Application in English, useful as a reference guide for quick reference on any topic related to dentistry. It covers all dental specialties including references to means of diagnosis, treatment or even recommendations for the patient ( Figure 6 ).

As the above applications, has a search engine of terms with which speed up the search and make it more intuitive.

Applications patient education

Such applications are essentially a collection of images, drawings or photographs and even videos that serve as support to explain to the patient the development of their disease or treatment.

With this type of aid programs a higher level of knowledge and understanding of the treatments that are proposed to the patient is achieved, resulting in increased confidence in the professional, facilitating the acceptance of them (13, 14).

DentAll prosthodontics (15)

It is an application designed to assist the dentist in the day-to-day clinic, which has more than 60 images to illustrate different types of prostheses. It also allows the possibility to draw directly on the illustrations by using a simple design tool, allowing us to explain to the patient directly on the couch prosthetic treatments that we are proposing performed ( Figure 7 ).

It has recently come to market an application of this same company called ‘Dentall removable partial denture designer “which delves into the field of prosthetics in planning, design and development of partial dentures.

SuturesVideo (16)

Application in English in which we are shown 12 different types of stitches that can be used in oral surgery indications, advantages and disadvantages and videos explaining them ( Figure 8 ).

Dent-pix (17)

Application in English, which contains 23 high quality animations of dental disease (periodontitis, caries, etc.), treatments (root canals, crowns, veneers, etc.) and even explanations about the benefits of becoming a new denture or motives placing a full coverage crown. The application includes a large quality images of each of the animations. Control the playback speed of the images may be either manual or automatic, enabling program it according to our speed of explanation, allowing stop where we want to stress ( Figure 9 ).

It has a simple drawing tool with which to strengthen our explanations and optional text windows with information.

Miniatlas Dentistry / Miniatlas Dentistry (18)

Figure 10. Applications patient education: Miniatlas Dentistry / Miniatlas Dentistry.
Figure 10. Applications patient education: Miniatlas Dentistry / Miniatlas Dentistry.

English-Spanish bilingual application that facilitates the communication with the patient through images and text, allowing the patient to understand the anatomy, physiology and pathology related to your oral condition. This makes it possible to educate the patient about the type of treatment, as well as on possible limitations of the technique, from understanding higher levels of satisfaction and safety in the treatment that is going to make it succeed.

The contents of this application are sorted by category (anatomy, physiology, diseases of hard tissues and treatments, tissue pathologies and treatments insertion, occlusal conditions and treatments, dental implants, preventive), allowing even send to patient information via email, home directly without leaving the same ( Figure 10 ).

Other applications of interest

Within this category of applications we will include all those not belonging to either of the other two groups are useful for the dentist. Some of these applications are designed specifically for our field of professional activity, while others are available to any user, but its functionality can be useful to us.

Dental Spanish Guide (DSG) (19)

Designed to facilitate communication between English-speaking and Spanish-speaking patients dentists. The application consists of more than 650 audio phrases relating to dental issues, which find phrases commonly used in our office, with which favor the dentist-patient communication allowing interaction between them in case of no language proficiency ( Figure 11 ).

Is developing the inverse version of the application, which will allow the dentist speaking patients communicate with English speakers.

Collins Spanish-English Dictionary pro (20)

There are many applications that consist of dictionaries in the App store, you can get us out of trouble in the event of having to care for foreign patients. The Collins is one of the most popular and complete, including more than 55,000 entries and 100,000 definitions.

This same company there are similar apps for the French, Portuguese and Italian ( Figure 12 ).

Toothbrush hours (21)

Application, unlike all views so far, is focused on patient and not professional, but can help the patient to maintain an acceptable state of oral health, essential in the long term success of our treatments.Recommending this download our patient, we will help motivate your daily hygiene.

Basically consists of a programmable timer with time we wish, with animation that will be telling the patient the areas of your teeth that brushing should go.

It also allows the patient to remember when was your last dental visit and purchase date of your current brush ( Figure 13 ).

There are many applications with similar characteristics such as “timetobrush”, “Brush” or “tooth camp.”

WhatsApp (22)

Platform mobile messaging application that replaces SMS and works through the existing data plan online at our terminal.

In practice it is a system that exceeds the SMS both functions and cost (in the resulting free practice), enabling us to communicate via text, for chat, with any terminal that has this application, virtually in real time as well as the sending of audio, video and images ( Figure 14 ).

That is why the author considers interesting use among colleagues of our guild or communicating with the laboratory, as it allows a consultation on the fly. The camera housed in iPhone 4, 5 megapixel, offers more than enough to carry on consultation an initial assessment being carried out quality.

Other applications

The trend today is to adapt software programs, which had originally only place in a computer, an optimized operating systems used in smartphones version.

Thus, for example, we have a software version of the Kodak RVG Trophy named “RVG mobile” (23) ( Figure 15), which allows you to view radiovisiografías directly on the IPhone, or “iRomexis» Planmeca ( 24) ( Figure 16 ).

There are also applications that allow access to specialized content pages in a fast and convenient way to “Gacetadental” or “Journal of Cosmetic Dentistry.”

It is increasingly common to find applications where we are shown all the information on events in the world of dentistry, including ADA Annual Session 2011 (25).

The dental insurance companies have also jumped on the bandwagon to offer applications to their customers as “DKV Dental Guide” (DKV) or “Vidacaixa Health” (Adeslas), through which, using various tools, finding the right professional port of call offering contact details. Also have similar applications the Caser, Mapfre, Allianz or Grupama insurers.

Toshl, the best application to have our accounts up to date and synchronized

Personally I find entertaining reckoning, which does not mean that sometimes prove tedious, and above all, laziness get to it. Therefore it is important to have tools like Toshl, the best application to have our accounts up to date and synchronized .

We present it little more than a made ​​between the five best applications for bookkeeping with iO S, but as since I have been using regularly and have found it even better, I wanted to come back to tell in detail all the party that We can get this free application, which also syncs with a web version also free.


Toshl Finance is essentially a Contract bookkeepers from Irenas  like any other, where we can target our income and our expenses, assigning labels, dates and all that sort of thing, just as it does with a lovely, cheerful and friendly interface so that does not give the feeling of being in front of another boring office software as with other applications of this type.

Reasons to use Toshl Finance

Toshl 2

As I mentioned earlier, one of the biggest advantages of Toshl is that besides the free mobile application for iOS (also available on Android, Windows Phone and even Symbian) also has a Web application that is kept synchronized.

This allows us to record the expenses just in time in which we perform, thus avoiding the hassle of having to remember what we have spent those euros that we lack in the portfolio to get home, and also offers the possibility of calmly analyze our finances from the comfort of your computer, without our accounts remain caged in mobile, as with most apllicaciones.

Toshl 3

Another of the great virtues of Toshl as mobile application is that we ask you to remember to aim expenses at a certain time, so we can not go to, because this is one of the biggest problems of Home bookkeeping: go leaving for tomorrow.

An interesting feature, I would also like to highlight budgets , is that with this application can set the output we want to do, either globally or for a particular tag, and we show a bar where we can quickly display what part’ve consumed.

Toshl 4

The graphics are also a big plus, allowing us to display information in many different ways. My favorite is the one that compares spending the last 30 days with the above 30 for each label, which gives us a reference if you are saving or not, and where we are getting there.

Also has the graphics classics that show the evolution of our expenses, either globally or comparing labels, and also one very funny showing all our expenses in circles whose size is proportional to the amount spent, which gives us a idea what we allocate our money.

Toshl 5

Neither is perfect

Toshl is an application that manages to make fun bookkeeping , but it is not perfect, far from it, and some inconveniences that can throw back to some users.

The first of these drawbacks is that although they are working on the translation, it is availableonly in English . Not that finances have to use many words, but if we do not master the language of Shakespeare can be a little less fun. The coin, though, can be customized and are available all the world, including euro.

Toshl 6

Another drawback, for me the most serious of all, is that not allowed to import costs . That is, if we export our data bank or other accounting software in a standard file (eg csv), there is no way to import it, so to use it you must start from scratch and introduce all expenses manually.

If you are a person with many expenses and little time, can be daunting having to point hand all payments made with the card, or receipts of light, water and others, very funny and cheerful regardless of the application .

Finally, not be overlooked that although both mobile applications and the web version are free, have certain limitations for basic accounts, as only you can point a monthly income or plan a single budget. However, I believe that for most users, is an easily manageable limit, so think Toshl is the best application to have our accounts up to date and synchronized .

Apps for your business management

Have mobile and are an entrepreneur? Here are six easy-to-use applications, from your computer or your mobile phone, which will help you in your day to day business AdShareMega  management.


1. Teamviewer

The first application is Teamviewer, which allow you to access from anywhere and completely secure to either your desktop PC form. This program provides us a total of  26 hours per month  free  operation. It is available for iPhone, iPad, Android and Blackberry. If you need to know more about the application we leave personal opinions both techniques how users  who have already tried.


Two. Dropbox

This application allows you to  sync, share and manage files form our on-line  between computers or between computers with different operating system such as Windows, Mac, or Linux. Thus with Dropbox  have the possibility to have that  sync our documents  can share with others or working groups.


Three. Evernote

It is an application that allows us to  self-manage the content more important  to give us the option to save from notes written by us, screenshots, documents. Besides all these notes are  arranged chronologically  providing us allowing its use. In short, Evernote is like a clipboard that is always with you.


April . Lukkom

It is an application that allows us to  contact potential collaborators, partners and customers .When you open a profile in this application we put what we demand and it will give us the deals you find.We’ll leave a link below to  learn more this application, uses and advantages.


May. Things

A whole SUV Mobile application can  manage and synchronize your calendar , plan your tasks, notes and deadlines for your projects. Addition also has an application that you can have on your desktop, that allows you to synchronize it with the mobile application. Only operates for Mac

logo desk


Lets answer questions and communicate with your customers through social networks, discussion boards, chat, etc.. Real-time alerts when a customer has a problem. Stores a record of problems to generate automated responses. This application has a free trial version for three months.

Apple plans a “iWatch”? The rumors of a smart watch with glass Flexible

According to rumors Apple experiences a smart watch to be worn on the wrist are rumors circulating for several weeks, but to turn the spotlight spoke articles in The New York Times and the Wall Street Journal. It would be a project at an early stage. From the press is referred to as the “iWatch”. Falls within the boundary of wearable gadgets, climbed onto the stage after the last CES show in Las Vegas. The newspapers of the United States argue that Apple is also considering other ways to push the boundaries beyond the iPhone and iPad. The price of apple iwatch is still unknown but is predicted by C6NA to be $299.

The New York Times claims that the device will wrap your wrist and will have as its operating system iOS: will be allowed to use software applications. It will also be equipped with a glass-resistant and flexible. For the display of the iPhone, for example, Apple uses Corning Gorilla Glass which has recently also developed the Willow Glass: may be bent and adapted to the shape of the wrist. It was Steve Jobs, former CEO of Apple, Corning when he had to turn to the idea of ​​the iPhone in the pipeline. Until then, the Gorilla Glass remained a laboratory prototype is not yet marketed on a large scale. Apple did not provide comments on the questions of the New York Times about the existence of the smart watch.

But other information feed entries. The Wall Street Journal says that the Cupertino company is evaluating a device similar to a clock and with smartphone functionality. It would also have been in contact with Hon Hai Precision Industry which produces in its factories also iPhones and iPads.

A smart watch would be another area of ​​expansion for the iOS ecosystem. It would respond in this way to the glasses Google Glass: according to the New York Times, the group founded by Larry Page and Sergey Brin expects 3% of turnover in 2015 will come from smart glasses are able to take pictures, record video and show email messages .

Marketing for Mobile Applications: The Role and tricks for making “pushing”

Do you have an app or a mobile game or ? That is wonderful , but not enough ! ” Android is the fierce battle , but not the app or game to attract customers in the first few days to load up the top 80 % understand that success will be difficult ” – Three Min an expert in the field said .


The truth on both the App Store and Google Play Appstore showed that 60% of the applications have not been downloaded and if an application to the top 20 , there are opportunities to attract users 4 times . In addition , if your application or really , just a few days , had a copy and with the assistance of a marketing tool , this replica picking up your target users and applications you become a pale shadow of the primary replica . Do you know of Zynga’s Dream Heights copied the idea from NimbleBit ‘s Tiny Tower , but to achieve greater volume than the original players so many times ?


The experience of the successful application indicates that a ” push ” ie large number of downloads and the ” top ” in a short time is one of the most important marketing factor determining the success of a mobile applications . Understanding this, the large and innovative companies know how to create the ” push ” to put their applications into ” top ” , and set the stage for the development effect after that. The company VNG and LINE is the example of the application of this campaign .


“ Spur ” in the marketing plan for applications or games on your mobile has two critical roles : One is , eliminating the risks mentioned above. Second, given its application to ” top ” on the store .


Recipes created ” pokes ”


To create a ” push ” these companies advertise extensively on a variety of channels , PR writing , review product reviews , create events , scandal attention , …. To implement the method , in addition to the ability to innovate is accompanied by huge marketing costs . However, this method is also more difficult to control because elements to create large number of downloads and faster , forcing them to run campaigns on many channels , many forms and at the same time it is difficult to measure and cost for a so downloads will be very high due to the overlap . Difficult to measure factors such as reader for mobile or PC ? How TO MARKET APPS ? PR articles , review impact how many users the correct phone platform ? CTR rate reached 1 % or lower , or not ? bid for CPC , CPI will increase how much ? How to reach the ultimate goal when advertisers only commitment that CPC is not downloads or installs ?


With so many uncertain factors such marketers ( marketers who ) do not control third most important KPI ‘s campaign , which is the number of users downloading the specified time with a given cost . Although the control will not matter because you have the budget “crisis ” for marketing , should eventually “pushing ” the majority will still be created . However, the very important contribution to applied to the ” top ” is the assessment ( rating ) of new users is a difficult criterion to achieve the secret of ” the master” .


Recipes titled ” AdLatte ”


Recently, a simple form of marketing , at a cost of almost anyone can use to become a “phenomenon ” in the market about the ability to put apps or games on his mobile “top ” in the store after a few days .


Mr. Trinh Van Tu , Techmedia Director said: ” In the past we have also used a number of vendors committed downloads but the amount they produce in a day is too small to improve the position of apps compared with methods other advertising or PR . Other AdLatte at this point is basically creating a large number of days or a few hours. We have had successful campaigns beyond expectations by utilizing the “top” position on AdLatte store by creating and running a few different marketing programs to support the position of ” top ” is displayed to multiple users , the results are excellent . ”


Commitment CPI ( cost per install) , AdLatte pushed many new applications to ” top ” and quickly improve the position location applications and have large number of downloads in a few days . Vietnam currently on the market , AdLatte CPI is the only solution to make the breakthrough .


Mr. Tran Vinh Thu , Digital Marketing Director of VMG Center said, “We ‘ve run a number of campaigns with them , in addition to increasing the number of downloads faster , AdLatte also has some important advice about the rating that other providers do not have to achieve our goals , Lemon Tea shop in 2013 is an example and is also the most recent game we AdLatte advertising . After 10 days we now have more than 11,000 downloads ”


Obviously , reached number thousands , tens of thousands of downloads in a few days is desirable even with the application of a long and reputable furnace . This tool brings an assurance of downloads , according to time and cost targets publishers . Marketer should not have to worry about how advertising messages to eye-catching article how to attract viewers , how to combat the mixed assessment of difficult customers or competitors …


In Japan , Korea or Vietnam , AdLatte development application is made ​​in the same way ” push ” . Location in the app store is great value to attract large number of users when they access the app store . According to the statistics 30 % of users download an app when they see the application is in the position of ” top ” . As a continuous circle of users will continue to help maintain applications in high- ranking positions in the app store .



AdLatte create a continuous circle , the number of users will continue to help maintain applications in high- ranking positions

Mr. Nguyen Van Long , Executive Director Gapit Communications Company , said: ” Mobile applications and games are a hot trend . But the experience of the marketing budget and limited release . AdLatte struck in this context is committed to key goals of a marketing campaign with a very good price . ”


Recipes created “pushing ” was based on the principle of two ranking Appstore and Google Play store ( some downloads , rise time downloads , user reviews , user level application … ) . Two ranked store will not take very objective factors ” backyard ” of the network , such as the store or other independent store . This , creates the most important reference and hit the consumer behavior of applications from which users achieve the ultimate goal .


One thing’s for sure , ” country” , you can use both solutions above, but if you do not have the marketing budget for AdLatte would be a perfect choice for you and the company .

Cross Channel Marketing – Effective Method of application for marketing plan

From the known digital marketing and development , in a natural way , we have focused too much talk about the approach on the digital channel . In this article I will cover how to effectively use and optimize digital channels to support and supplement each other .

Since when has a comprehensive strategy in stopping the use of multi- channel marketing including app marketing and digital and maximize efficiency per channel , creating a coherent strategy and promote each channel to achieve the same goal to create a push further and spread wider community . Let’s think about cross channel marketing as a way to connect using the same story in different ways to ” touch ” to the customer .

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Cross channel , Multichannel marketing is what ?
Before going into the complexities of cross – channel marketing strategy , review some basic terminology to avoid confusion . You can often hear about the concept of multichannel , integrated cross channel marketing or discussion purposes levied on the same segment of customers through multiple channels at the same time , but also some subtle differences should be noted :

- Multichannel marketing ( multichannel marketing ) or multitouch : In the past , traditional marketing campaigns often use only one approach to the target audience . Since time and attention as limited human , the business focused on creating marketing campaigns mixture is a combination of many different communication channels (eg social media , adwords , SEO , … ) to ” touch ” to the target audience through multiple repeated messages and create impact in mind the target audience . From the business that can maximize performance and extend the coverage of the marketing campaign . In an article in Target Marketing , chairman and CEO Dan McDade is PointClear recommend even ” touch ” and targeted at least 12 times , based on the following general results of his programs .

- Cross channel ( cross- channel marketing ) or integrated marketing : cross channel multichannel marketing is similar but has a more prominent feature : instead of targeting one hit with the same objects in multi-channel message , you use the different messages are sequenced into the system through various channels . As the email you send a picture , the message should include link or code given to other channels ( Facebook , website , … ) . Then you can direct your target audience to access them from a first channel to the other channels . This requires a more comprehensive approach in your plan , which means you need to bind to the object through the ” right ” channel and the ” right ” moment ..

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In fact from multichannel to cross channel marker leap , where the digital strategy is no longer a single tool that is codified into strategy . This difference has created a need for a creative process and implement new marketing plan , combining new approaches , new tools , and new partnerships .

Recipes for a cross channel marketing strategy success
First let ‘s review the different methods that you can use depending on the evolution purposes :

- Display Advertising ( Display Advertising ) : banner ads , video advertising , interactive advertising , …

- Email Marketing : Newsletters , email sales , …

- Paid Advertising in efficiency ( CPC , CPM ) : Advertising Google Adwords keyword , Yahoo! Search Marketing , advertising ad network ,

- Online PR . For example, PR articles , forum sponsored and consultancy

- Optimizing search engines ( Search Engine Optimization – SEO ) : on -page SEO , link building system link ….

- Affiliate Marketing : Cross- program collaboration , internal connection , …

- Social Media Marketing ( SMM ) : Group Facebook pages , Twitter marketing , Forum , …

- Content transmission ( Apps Gone Viral content ) : Guerrilla Marketing , viral video , …

- Optimize conversion rates ( Conversion Rate Optimization – CRO ) : Increases Click through rate – CTR

- Mobile Marketing : Brand SMS , SMS Customer Care , SMS by location …

How will you balance and use of this tactic effective ? That is something that all businesses want to achieve , the key to success is the only fiber connections between the channels. According to a study by Forrester , was introduced by Fast Company , pointed out that ” while most ( 78 % ) believe that cross business markting channel is critical , more than half ( 51 % ) still that their marketing campaigns fail due to lack of data analysis crossover between the channels. Actually, there is no perfect solution to help you manage all the absolute channel , the following knowledge to share with you a few ways to make a cross channel marketing campaign with digital channels do focus through the implementation approach and step by step :

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- Set goals : Listing precise purpose for which you want to achieve ( the level of awareness , revenue and customers? ) With specific numbers not only for the entire campaign for each channel that you will do out .

- Plan Details: From the objectives and resources , you write out a detailed plan of the main ideas , strategies and tactics from the first offer to do , who to do , and time is nothing . Effective strategy must come from the analysis and factual plus your creativity .

- Penetration : after building an integrated marketing plan to be prepared carefully and in detail, so please ensure that all participants are made ​​aware of the plan , both opportunities and risks risks involved .

- Creating a bridge : You may not own ( owned ) all marketing channels in the plan . The cooperation with the primary responsibility of each channel to ensure they understand the mission of the whole plan .

- Formalized : Remember your strategy is cross channel rather than just cross message . Bringing the message clear and consistent message to avoid misunderstanding between channels as well as instructions to ensure the right brand . Thus the target audience will understand the message of the strategy as well as getting the message that came from a business .

- Check adjustment : There is no comprehensive solution to measure the degree of success of the plan as reported by Forrester indicated . Use appropriate tools to test the effectiveness of each channel , followed closely by fluctuations in click and conversion ( conversion ) . Google Analytics is really an effective tool to check the power leads on from where the last channel and analysis of the activities which are subject to strategic decisions .

- Refresh and repeat : Even though your campaign is in the primary stage or near end , you always need to pay attention to detail in the results achieved trheo each channel and tweak as needed .

End of blog post will be an Albert Einstein quote for everyone , especially your work in the field of marketing and communications :